Lawyers: You’re Being Played By Twitter →

awaitinginput:

“The true shining example of a social media service exploiting gamification to its fullest is Twitter. While there is no formal leader board or badges or achievement system (though Klout sprung up to meet that need); it doesn’t take new users long to become keenly aware of their number of “Followers,” @replies, “Re-Tweets,” and Lists (“engagement statistics”).  By having its users engagement statistics publicly available, Twitter subtlety enables users to enter into a feedback loop with the service. Twitter does not separate out its gamification through leader boards or badges, rather, gamification is baked into the system itself.”

Source An Associate’s Mind

(Source: awaitinginput)

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